Rashida is a seasoned professional with a wealth of communications and media experience in print and digital. She has worked at the Toronto Sun, AOL, The Globe and Mail, Yahoo! and Huffington Post Canada where she launched HuffPost’s first international edition, growing it to be the number one national news site, compared to newspaper competitors. Rashida also created HuffPost’s Branded Content Division as a new revenue stream, developed a video business case and built a state-of-the-art production studio while at Huffington Post. Currently in her position at WWF, Rashida oversees all media relations, internal and external communications, and brand alignment and positioning.