We know it’s important to you that your donation to WWF-Canada is being used effectively. It’s important to us, too.
Financial stewardship is key to achieving our conservation and fundraising goals and fulfilling donor expectations. To do that, we ensure we have a strong internal control environment, effective governance over all operations, and an annual independent audit of our financial records.
In addition to our annual report, we provide detailed stewardship reports to all our major donors describing how their money was spent and the conservation gains achieved with these funds. In the year ended June 30, 2019, we raised $25.3 million and invested $18.0 million in our conservation work.
View WWF’s most recent Registered Charity Information filings (T3010) with the Canada Revenue Agency:
© Alan Jones
Our annual reports showcase the conservation milestones and achievements made possible thanks to our generous supporters.
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Each year we post complete financial information to reflect our organization’s commitment to financial transparency and accountability.
Our five-year business plan outlines our conservation priorities and goals and how, with your help, we can continue our record of achievement. In the next five years, we will be working towards: a healthy future for the Arctic, all freshwater systems in good condition, healthy marine wildlife and ecosystems on all three coasts, and resilient communities co-existing with healthy nature across the country.
We’re lining up carbon-free energy that preserves the places key animals and plants live, harnessing smart conservation investments, inspiring new ways of shipping goods to sustain people while protecting wildlife and spurring community wealth by building marine protection solutions and fisheries that can last.
By 2020, WWF-Canada will demonstrate that healthy ecosystems can go hand- in- hand with strong local economies and community well-being. Not only is this balance possible — it’s essential.
WWF-Canada is accredited under Imagine Canada’s Standards Program. Accreditation is given to charities and non-profits that have taken action through the Standards Program by identifying and reducing organizational risk, improving board governance practices, being transparent and accountable with finances and fundraising, and fostering a strong workforce.
WWF-Canada’s policies and procedures in these five areas of compliance were evaluated and found to be compliant with the Standards Program. The Trustmark is a symbol of excellence and leadership in the charitable sector. It’s a symbol Canadian donors can trust.
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